#MeatlessMay is a campaign by Sustainable Brothers & Sisters in collaboration with Plant the Seed Education. Meatless May is aimed at bringing awareness to the huge negative impacts meat and the meat industry have on the environment, society and our health. The campaign is positioned as a CHALLENGE – a challenge we want everyone to take up – a challenge that if completed will have REAL, EFFECTIVE, AND POSITIVE impacts on the environment, society, and our health.
#MeatlessMay – we challenge you – are you (hu)man enough?
This campaign presents WHY (facts and information on environmental, social and health consequences of the meat industry) we need to stop or at least reduce our meat intake. This campaign presents HOW (recipes and essential tips) we can reduce our meat intake. Lastly this campaign presents WHAT (infograhics and interesting talks and articles around meat and the meat industry).